(now known as the AT&T Clock)
The Duquesne Brewery clock is located atop the Duquesne Brewery building at Mary Street and South 21st Street. The clock, which towers over Pittsburgh's South Side, is now called the AT&T clock. The historic Pittsburgh landmark boasts the largest single-clock face in the United States, and the third largest in the world.
Although the world-famous Pittsburgh clock has become linked forever to the history of the Duquesne Brewing Company and it's flagship brew, Duquesne Pilsener, the origin of the eighty-year old timepiece is tied to another iconic drink, Coca-Cola.
In the 1930s, the Coca-Cola Company contracted with clockmaker Audichron to create large outdoor billboards which included clocks. In 1933, a massive billboard was planned for the city of Pittsburgh.
The highlight of the billboard was a 60-by-60 foot clock face, with a 35-foot minute hand and a 25-foot hour hand, both made of laminated aluminum and weighing over a ton apiece. The Coca-Cola Clock was, at the time, the world's largest single-face clock and nearly twice the diameter of London's Big Ben.
After being delivered to Pittsburgh by rail, the Coca-Cola Clock was installed on the giant billboard, erected on the steep slope, below what is now McArdle Roadway, facing downtown Pittsburgh. The billboard and clock remained on the Mount Washington hillside from 1933 until 1961. After initially marketing Coca-Cola, it was used to advertise for a succession of beverages, including Ballantine, Carling, and Schlitz beers.
While the giant Pittsburgh clock loomed over Carson Street, during the 1940s and 1950s the Duquesne Brewing Company, founded in 1899, was flourishing as one of the region's top breweries. In 1950, the company dedicated a new brewery building on the South Side. A decade later, in 1961, amidst a decline in sales, the now struggling company purchased the landmark Pittsburgh clock and had it installed on the tower of the brewery building. The clock face was emblazened with the slogan "Have a Duke," and remained that way for nearly three decades.
The Duquesne Brewing Company ceased operation in 1972 and the brewery buildings were eventually sold. Since the sale of the brewery, the giant clock, visible from over a mile away, has been used as premium advertising space for numerous corporations. Brightly lit in the evening, the clock face has promoted Stroh’s Beer, Iron City Beer, WTAE-TV, Equitable Gas and, most recently, AT&T.
Nearing eighty years of age, the city's landmark timepiece continues to tick off the hours and minutes with the same precision as it did back in the days when it was known world-wide as Pittsburgh's "Coca-Cola Clock."
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